Different forms of social media can be useful in elementary and secondary schools. A classroom facebook page can keep parents informed on daily activities and can also be a great way for students to connect with other classes around the U.S. and the world. It's also a good way to teach students the correct and safe way to use the internet.
Blogging is another useful media tool and is used at my school by many teachers. A homework assignment could be to watch a science program and then blog about what was learned or students would be asked to answer a question on the teachers blog. It's a great way for students to learn and share and for teachers to gauge what their students are learning.
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